Strategy • Branding • Design
Strategy • Branding • Design
Strategy • Branding • Design
Making Health & Wellness brands irreplaceable.
Making Health & Wellness brands irreplaceable.
Making Health & Wellness brands irreplaceable.
For brands that deserve to stand out with strategic, impactful design. We create identities and digital experiences that connect, engage, and drive results.
For brands that deserve to stand out with strategic, impactful design. We create identities and digital experiences that connect, engage, and drive results.
Helping Health & Wellness brands stand out
in markets where everyone else blends in.
Helping Health & Wellness brands stand out in markets where everyone else blends in.
Helping Health & Wellness brands stand out in markets where everyone else blends in.
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Websites & Branding projects
Strategic brand transformations across health tech, wellness, medical innovations, and more...
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Websites & Branding projects
We support founders to make their mark
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Websites & Branding projects
Strategic brand transformations across health tech, wellness, medical innovations, and more...
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Years of experience
Decades of combined design expertise, with deep focus on health & wellness brand transformation.
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Years of experience
Decades of combined design expertise, with deep focus on health & wellness brand transformation.
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Years of experience
Decades of combined design expertise, with deep focus on health & wellness brand transformation.
[01]
The Works
The Works
©2025
Selected projects showcasing health & wellness brands
that refuse to blend in, and want to change the narrative.
Selected projects showcasing health & wellness brands
that refuse to blend in, and want to change the narrative.
Selected projects showcasing health & wellness brands
that refuse to blend in, and want to change the narrative.
Repositioning a backpack brand to own the premium fitness lifestyle category
Transforming athletic wear from functional gear to unstoppable mindset branding
Creating the 'Stress Fitness' category to escape medical device competition
Positioning health tech innovation to attract premium funding
Repositioning a backpack brand to own the premium fitness lifestyle category
Transforming athletic wear from functional gear to unstoppable mindset branding
Creating the 'Stress Fitness' category to escape medical device competition
Positioning health tech innovation to attract premium funding
Repositioning a backpack brand to own the premium fitness lifestyle category
Transforming athletic wear from functional gear to unstoppable mindset branding
Creating the 'Stress Fitness' category to escape medical device competition
Positioning health tech innovation to attract premium funding
[02]
The Services
The Services
©2025
Services made for health & wellness brands ready to escape
commodity competition, and stand out from the pack.
Services made for health & wellness brands ready to escape
commodity competition, and stand out from the pack.
Services made for health & wellness brands ready to escape
commodity competition, and stand out from the pack.
1
Strategic Positioning
We find unique market opportunities and position your brand to own its space. No more blending in with the competition.
Brand Strategy
Market Positioning
Competitive Analysis
1
Strategic Positioning
We find unique market opportunities and position your brand to own its space. No more blending in with the competition.
Brand Strategy
Market Positioning
Competitive Analysis
1
Strategic Positioning
We find unique market opportunities and position your brand to own its space. No more blending in with the competition.
Brand Strategy
Market Positioning
Competitive Analysis
2
Brand Identity
Brand identities that position you differently, not just look different. Every visual element builds credibility and reinforces what makes you unique.
Logo Design
Visual Identity
Brand Messaging
Brand Guidelines
2
Brand Identity
Brand identities that position you differently, not just look different. Every visual element builds credibility and reinforces what makes you unique.
Logo Design
Visual Identity
Brand Messaging
Brand Guidelines
2
Brand Identity
Brand identities that position you differently, not just look different. Every visual element builds credibility and reinforces what makes you unique.
Logo Design
Visual Identity
Brand Messaging
Brand Guidelines
3
Brand-Led Digital Experiences
Websites that reinforce your strategic positioning. Every page and interaction supports your goal of being irreplaceable.
UI/UX Design
Web Development
Content Strategy
Design Systems
3
Brand-Led Digital Experiences
Websites that reinforce your strategic positioning. Every page and interaction supports your goal of being irreplaceable.
UI/UX Design
Web Development
Content Strategy
Design Systems
3
Brand-Led Digital Experiences
Websites that reinforce your strategic positioning. Every page and interaction supports your goal of being irreplaceable.
UI/UX Design
Web Development
Content Strategy
Design Systems
[03]
The Feedback
The Feedback
©2025
Some words from the founders and partners we've worked with.
Here's some rather nice things they had to say…
Some words from the founders and partners we've worked with.
Here's some rather nice things they had to say…
Some words from the founders and partners we've worked with.
Here's some rather nice things they had to say…
Marc and the team at AYC just get it, on the deepest of levels.
Having worked with Marc and the team at AYC on multiple projects, I can honestly say, hands down, they understand on how to make products and brands stand out in a sea of sameness.
Dan Morris
(
Shofsky
)
Marc and the team at AYC just get it, on the deepest of levels.
Having worked with Marc and the team at AYC on multiple projects, I can honestly say, hands down, they understand on how to make products and brands stand out in a sea of sameness.
Dan Morris
(
Shofsky
)
Marc and the team at AYC just get it, on the deepest of levels.
Having worked with Marc and the team at AYC on multiple projects, I can honestly say, hands down, they understand on how to make products and brands stand out in a sea of sameness.
Dan Morris
(
Shofsky
)
Attracted immediate investor interest.
They transformed our basic web presence into a strategic website that communicated our value clearly and effectively. The results were immediate, with major investors responding positively within just a few days of launch.
Cecilia Sun
(
Stylus Medicine
)
Attracted immediate investor interest.
They transformed our basic web presence into a strategic website that communicated our value clearly and effectively. The results were immediate, with major investors responding positively within just a few days of launch.
Cecilia Sun
(
Stylus Medicine
)
Attracted immediate investor interest.
They transformed our basic web presence into a strategic website that communicated our value clearly and effectively. The results were immediate, with major investors responding positively within just a few days of launch.
Cecilia Sun
(
Stylus Medicine
)
We wanted to be different, in a good way, and AYC helped us achieve that.
We didn't want Fitpak just to be another consumer product, but a lifestyle essential of its own, and AYC have made that possible in the very best way.
Kate Barrett
(
FitPak
)
We wanted to be different, in a good way, and AYC helped us achieve that.
We didn't want Fitpak just to be another consumer product, but a lifestyle essential of its own, and AYC have made that possible in the very best way.
Kate Barrett
(
FitPak
)
We wanted to be different, in a good way, and AYC helped us achieve that.
We didn't want Fitpak just to be another consumer product, but a lifestyle essential of its own, and AYC have made that possible in the very best way.
Kate Barrett
(
FitPak
)
Such in-depth knowledge about health-space compliance.
Rachel at AYCs health-related content has consistently generated significant visibility for our brand and products at Codeage.
Auggie Quancard
(
Codeage
)
Such in-depth knowledge about health-space compliance.
Rachel at AYCs health-related content has consistently generated significant visibility for our brand and products at Codeage.
Auggie Quancard
(
Codeage
)
Such in-depth knowledge about health-space compliance.
Rachel at AYCs health-related content has consistently generated significant visibility for our brand and products at Codeage.
Auggie Quancard
(
Codeage
)
Their ideas aligned so perfectly with ours at Pulsetto.
What surprised me most? How closely their ideas aligned with the brand direction we were wanting to take here at Pulsetto.
Jūratė Šukštule
(
Pulsetto
)
Their ideas aligned so perfectly with ours at Pulsetto.
What surprised me most? How closely their ideas aligned with the brand direction we were wanting to take here at Pulsetto.
Jūratė Šukštule
(
Pulsetto
)
Their ideas aligned so perfectly with ours at Pulsetto.
What surprised me most? How closely their ideas aligned with the brand direction we were wanting to take here at Pulsetto.
Jūratė Šukštule
(
Pulsetto
)
They brought clarity and structure to a complex project.
The great thing about Marc and his team are that they don't stick to a brief rigidly. They offer so many other suggestions, and all of these have benefited us greatly.
Hady Amer
(
Blindspot Health
)
They brought clarity and structure to a complex project.
The great thing about Marc and his team are that they don't stick to a brief rigidly. They offer so many other suggestions, and all of these have benefited us greatly.
Hady Amer
(
Blindspot Health
)
They brought clarity and structure to a complex project.
The great thing about Marc and his team are that they don't stick to a brief rigidly. They offer so many other suggestions, and all of these have benefited us greatly.
Hady Amer
(
Blindspot Health
)
Brands we've aligned with over the years…
Brands we've aligned with over the years…
[04]
The Process
The Process
©2025
A team of designers, strategists, and health content specialists with deep industry experience, bringing our streamlined process for exceptional results.
A team of designers, strategists, and health content specialists with deep industry experience, bringing our streamlined process for exceptional results.
A team of designers, strategists, and health content specialists with deep industry experience, bringing our streamlined process for exceptional results.
Strategy-First Approach
We unlock what makes your brand unique, then build everything around that insight.
Quality Over
Quantity, Always
We work with fewer clients to deliver exceptional results.
We Make the Perfect Fit
Every project is built specifically around your brand
and business goals.
Every project is built specifically around your brand and business goals.
Collaborative Process
You're involved every step of the way.
You're involved every step of the way.
You're involved every step of the way.
Creative Meets Practical
Beautiful design that actually drives results. Every creative decision serves your business goals.
Beautiful design that actually drives results.
Every creative decision serves your business goals.
[05]
The Pricing
The Pricing
©2025
Transparent pricing for work that drives real results.
Hop on a call so we can understand your specific needs.
Transparent pricing for work that drives real results.
Hop on a call so we can understand your specific needs.
Transparent pricing for work that drives real results.
Hop on a call so we can understand your specific needs.
Iterate
$4,500
/per month
Perfect for health & wellness brands working in focused sprints. Strategic positioning and design support for brand improvements or developing new features of their product.
Strategic Positioning Consultation
Dedicated Senior Designer
Weekly Strategy Calls
Unlimited Slack Communications
Updates every 48 Hours
Same Day Onboarding
Pause or Cancel Anytime
Iterate
$4,500
/per month
Perfect for health & wellness brands working in focused sprints. Strategic positioning and design support for brand improvements or developing new features of their product.
Strategic Positioning Consultation
Dedicated Senior Designer
Weekly Strategy Calls
Unlimited Slack Communications
Updates every 48 Hours
Same Day Onboarding
Pause or Cancel Anytime
Iterate
$4,500
/per month
Perfect for health & wellness brands working in focused sprints. Strategic positioning and design support for brand improvements or developing new features of their product.
Strategic Positioning Consultation
Dedicated Senior Designer
Weekly Strategy Calls
Unlimited Slack Communications
Updates every 48 Hours
Same Day Onboarding
Pause or Cancel Anytime
Immerse
$8,500
/per month
For health & wellness brands who need full support with brand strategy, market positioning, and website design & development.
Strategic Positioning Consultation
Full Team Access
Weekly Strategy Calls
Unlimited Slack Communications
Daily Progress Updates
Same Day Onboarding
Pause or Cancel Anytime
Immerse
$8,500
/per month
For health & wellness brands who need full support with brand strategy, market positioning, and website design & development.
Strategic Positioning Consultation
Full Team Access
Weekly Strategy Calls
Unlimited Slack Communications
Daily Progress Updates
Same Day Onboarding
Pause or Cancel Anytime
Immerse
$8,500
/per month
For health & wellness brands who need full support with brand strategy, market positioning, and website design & development.
Strategic Positioning Consultation
Full Team Access
Weekly Strategy Calls
Unlimited Slack Communications
Daily Progress Updates
Same Day Onboarding
Pause or Cancel Anytime
Immediate
$6,000
/one-time
2 weeks to deliver strategic brand positioning, complete visual identity, or a high-converting landing page. Our dedicated team focuses entirely on your project for fast results.
Strategic Positioning Consultation
Complete Project in 2 Weeks
Full Team Access
Unlimited Slack communications
Daily Progress Updates
Same Day Onboarding
One-Time Payment
Immediate
$6,000
/one-time
2 weeks to deliver strategic brand positioning, complete visual identity, or a high-converting landing page. Our dedicated team focuses entirely on your project for fast results.
Strategic Positioning Consultation
Complete Project in 2 Weeks
Full Team Access
Unlimited Slack communications
Daily Progress Updates
Same Day Onboarding
One-Time Payment
Immediate
$6,000
/one-time
2 weeks to deliver strategic brand positioning, complete visual identity, or a high-converting landing page. Our dedicated team focuses entirely on your project for fast results.
Strategic Positioning Consultation
Complete Project in 2 Weeks
Full Team Access
Unlimited Slack communications
Daily Progress Updates
Same Day Onboarding
One-Time Payment